About Me

From startups to
international non-profits and global enterprises — I can help you with your design and engineering challenges.


My track record includes designing and implementing intuitive user–centered solutions that engage and captivate customers and improve business metrics.

With a deep understanding of major design principles and project management methodologies, such as design thinking, design sprint, waterfall, and agile development, I excel as the lead contributor to cross-functional teams set to deliver impactful outcomes.

My expertise — at the intersection of design and technology — results in seamless, accessible user experiences that equally meet creative, brand, compliance, functional, and technology infrastructure requirements.

In the past, I co-organized international events and presented at dozens of European conferences on User Experience, User Interface Design, Design Systems, Front-end Development, Accessibility, and WordPress.


Experiences to date

Principal UX Engineer at Tailored Development Ltd

Jan 2016 – Present • European Union and Worldwide

  • Launched high-impact websites and digital platforms for clients, driving business growth for small businesses, startups, and global corporations through optimized code and enhanced user experiences.
  • Managed cross-functional UX/UI design teams, provided strategic direction, and collaborated with stakeholders to deliver projects that met business objectives, optimized performance, and adhered to accessibility standards.
  • Directed UX/UI design and front-end development for customer care software in the Telco sector, improving customer satisfaction, reducing support costs, and ensuring accessibility through innovative self-service solutions.
  • Led the successful redesign of the City of Rijeka’s portal (2014-2016), engaging stakeholders and citizens to deliver a user-centric and accessible website, improving public access to city services.
  • Provided creative direction and led the design of the Microsoft WinDays conference website, which was successfully reused and adapted for nearly a decade, reinforcing the conference’s strong brand presence.

Please note: From June 2012 to Dec 2015, I worked as Prinicipal UX Designer at Tailored Development Ltd

Senior UX Designer for GiveMyView at LandTech

Jan 2024 – Aug 2024 • London, United KingdomContract

  • Managed UX/UI design and front-end development, including reporting and publishing page overhauls, with a focus on accessibility, rapid iterations, and delivering quick wins to meet client needs.
  • Maintained and upgraded the design system, incorporating new components like benchmarking questions, redesigned reporting section, and survey visualizations, while ensuring consistency and value across the platform.
  • Collaborated with stakeholders to create quick wireframes, mockups in Figma and design directly in the browser, streamlining development and efficiently addressing client needs.

Senior UX Designer at Built-ID

Jul 2021 – Feb 2023 • London, United KingdomContract

  • Led UX/UI design and front-end engineering at Built-ID, ensuring seamless user experiences and cross-browser compatibility from research to implementation.
  • Enhanced and maintained a comprehensive style guide, facilitating consistent interaction design and improving collaboration between business and developer teams.
  • Applied expertise in user experience, interface design, accessibility, and front-end development to inform business decisions, optimize design processes, and ensure successful project outcomes.

Lead UX Engineer at Creative Nights

May 2018 – Dec 2021 • California (US); Switzerland; United KingdomContract

  • Implemented the design system for the global suite of SGS’s 60+ localised websites on the Sitecore platform.
  • Developed UI pattern library for 150+ components and views.
  • Optimised production code for accessibility and web performance.
  • Collaborated with the design and content management groups.
  • CI/CD with Azure DevOps.
  • Reported to product management through daily SCRUM standups.

Communications Lead at WordCamp Europe

Volunteer role
Aug 2016 – Jun 2018 • Paris, France; Belgrade, Serbia

  • Managed a volunteer team to execute communication strategies across website, social media, and other channels.
  • Developed and implemented content strategies that effectively promoted WordCamp Europe.
  • Progressed from team member in Vienna (2016) to Communications Lead in Paris (2017) and Belgrade (2018), demonstrating leadership and strategic communication skills.

Senior UX/UI Designer at Blagonic Brothers

Dec 2009 – May 2012 • Croatia

  • Contributed to UX/UI design and front-end development for a variety of clients, including Zagreb County Tourist Board, Večernji list, HANFA, GoHome, Crno Jaje, Plodine, and Fresh Planet, focusing on delivering user-friendly and accessible solutions.
  • Managed projects with an emphasis on information architecture, accessibility, and front-end design, consistently delivering solutions that aligned with both business objectives and user needs.
  • Provided ongoing support and design direction, ensuring that client needs were met efficiently while adhering to best practices in UX/UI and front-end development, particularly within WordPress environments.

Experience from December 1999 to November 2009 can be made available upon request.